Branding methods / Direct Digital
Branding method / Your guide
Direct Digital
Direct digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.
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Direct digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.
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Direct Digital vs. Prism Digital Print
Compare the finishes and explore the details below. The right choice depends on your product and artwork.
| Consideration | Direct Digital | Prism Digital Print |
|---|---|---|
| How it works | Direct digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces. | Prism Digital Print is a UV-DTF (Direct to Film) process. It uses CMYK + White + Varnish, and the inks used are UV inks that print directly onto film that is cured by a UV light, laminated and applied directly to the object like a sticker. This eliminates the need for heat presses or powders. It is then applied to the surface of the product, creating a vibrant, durable and high-resolution logo on the product. |
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Guide only. Product suitability, print areas and colour options vary; we’ll confirm these for your selected item.
Before you order
Good artwork makes
a great finish.
We’ll check the product, available branding area and your artwork before production.
Artwork requirements
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed must be added to the artwork if it bleeds off the product.
Artwork reviewed by our teamPlacement and colours checkedMockup before production
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