Branding methods   /   Digital Label
Branding method / Your guide

Digital Label

Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.

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Full-colour digital labels on promotional stationery and markers
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Full-colour digital labels on promotional stationery and markers
See the finish

Details that bring your brand to life.

Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.

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See the difference

Digital Label vs. Digital Print

Compare the finishes and explore the details below. The right choice depends on your product and artwork.

Full-colour digital labels on promotional stationery and markers
Digital Label
Digitally printed greeting cards, notebook and promotional badge
Digital Print
Consideration Digital Label Digital Print
How it works Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product. This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges, and fridge magnets etc. This printing process uses CMYK values.
Advantages
  • Ideal for producing vivid full colour images as well as closely matched spot colour branding.
  • Can print variable data including individual names.
  • Only one set up charge is required regardless of the number of print colours.
  • Ideal for producing full colour, complex images with gradients.
  • Variable data including individual names is available on select products.
  • Only one set up charge is required regardless of the number of print colours.
Considerations
  • Metallic and neon/fluorescent colours are not available.
  • White print cannot be produced on clear, silver or gold stock.
  • Metallic and neon/fluorescent colours are not available.
  • White print cannot be produced on kraft, clear, silver or gold stock.
  • Cannot print on dark coloured substrates as white ink cannot be printed underneath the artwork

Guide only. Product suitability, print areas and colour options vary; we’ll confirm these for your selected item.

Before you order

Good artwork makes
a great finish.

We’ll check the product, available branding area and your artwork before production.

Artwork requirements

  • Artwork can be supplied in either vector or bitmap format.
  • Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
  • A 3mm bleed should be added to the artwork if it bleeds off the product.
Artwork reviewed by our teamPlacement and colours checkedMockup before production
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